Sunday, March 2, 2014

Paid Blog Tours are a Waste of Time & Money

By Lisa Maliga
Copyright 2014

I've done two virtual blog tours. Both were for different contemporary fiction titles. Tours lasted for 14 days and they were with two different blog tour companies.

The second blog tour company has been around longer than the first, but longevity doesn’t mean scrupulousness. For my second tour, my optimism was shattered after receiving the interview questions. On five out of seven questionnaires, I was asked what inspired me to write my book?

Guess the blog owners didn't tax themselves when it came to thinking up questions. Copying the questionnaires in a Word document, I read the rest of the prosaic queries. Then it struck me: not one single question pertained to my book. They'd all gotten free copies of it, had seen the cover, had received the blurb, and had ample time to read or at least skim it. Yet there was absolutely no level of interest in a novel that took me years to write and rewrite and have edited. I also checked out the various bloggers' sites and noticed that most of them had a boilerplate template where they asked the same questions repeatedly and only the answers differed.

While I was aware that many of the bloggers preferred romance/YA novels and its subgenres, I also knew that a contemporary novel wasn’t that far of a stretch for blog owners to promote. As the second tour company allegedly had an extensive list of bloggers I thought that they would be able to effectively match up my book to blogs that were also contemporary fiction-friendly.

Yeah, right.

Another problem was the size of the blogs: some had as few as 20 followers while others had more than 2000. But how accurate was that? I'd once sent a nonfiction book to a blogger to review who had 500 followers. Sales of my book increased and there were also several comments on the book review and giveaway. But that never happened to me on either novel tour. Admittedly, I probably wasn’t giving enough of an incentive [bribe] for readers other than free PDF copies of my novels. No Amazon or B&N gift cards, no free Kindles or Nooks, nothing of any "value" other than my eBooks.

I was told to provide three excerpts and some of the interviewers asked for other excerpts making the total seven plus one blog topic of my own choosing. As the second tour progressed, I began seeing the excerpts repeating themselves. In some cases, bloggers were adding two excerpts instead of just one.

Blog tours are coordinated several weeks in advance, yet more than once during the first tour, I had to contact the blog tour owner and ask why my scheduled interview/excerpt/review hadn't been posted.

Instead of opting for a review-only tour, I went for tours that featured interviews, excerpts, and reviews. The first time I garnered four reviews, but in my second foray in virtual booktourland I received one generic review.

I'll admit it: twice I made time-killing mistakes. I spent a few hours answering the questions. I wanted to be sure they weren't repetitive, which is tricky when faced with many similar questions. I opted for lighthearted answers to keep the content enjoyable for the reader. As a "veteran" of one blog tour with little upsurge in eBook sales, I wasn’t expecting anything different the second time around. As the tour limped on, I knew I was right but not in a good way.

I was paying to give any available blogger the tour company lined up free material. My writing was helping promote their blog. It was getting them page views, ad revenue and touted their own books and/or products. They got fresh content that only required them to format each post. Aside from the money and time spent on the blog tours, the sheer lack of interest became apparent -- a blogger/reviewer often won't bother to read your book. There are reviewers who'll read an entire book and write a lucid review—but I have no idea what percentage that covers—it's just the luck of the draw. Weeks after the second tour was over, I happened to look up my book to see how it was doing on Google. Randomly clicking a link to a blog where I'd contributed an excerpt, I saw the page was now blank -- the blog owner had removed the post.

And that summarizes how I feel about doing a third paid virtual book tour…it's not an option I would consider again.


Tuesday, October 29, 2013

Notes from Nadir ~ Manic Monday Excerpt

By Lisa Maliga
Copyright 2013



eBook cover
It’s 2009. Lisa Hansen is impacted by the great recession and can’t focus on her writing career. She has to make the tough decision to stay in Los Angeles or return to her former Midwestern home. Not having seen her mother in over a decade, she moves back in with her in a suburban semi-retirement community. Confronted with long forgotten memories, Lisa finds it difficult to adjust to life in Nadir. She works a couple of dead end jobs, and meets Gordon, a sexy British bakery owner. An opportunity to freelance for him and work as a writer/photographer at The Factory ensures a better income. But how long will she be confined in a lifestyle that she has long outgrown? “Notes from Nadir” is an alternatively poignant and amusing story of life’s unforeseen journeys, sorrows, and rewards.

Where is Nadir?
Merriam-Webster defines nadir as "the lowest point." And that is where Nadir is located. It’s not a place that is found on any map. No GPS will guide anyone there. Nadir is a state of mind.


Notes from Nadir is approx. 88,000 words/292 pages. The release date is Tuesday, November 5, 2013. Both eBook and paperback versions will be available on or around that date.

Chapter 47 ~ Manic Monday

[This is a brief excerpt from the chapter].

Right before lunch one of the Packers came over and announced: "Bakery donuts downstairs in the warehouse … main door!"
On a Monday? Rita smiled and turned to me, "That's great! They sometimes donate donuts from the bakery down the street. It's really a great place…" she got up and was heading for the stairs a lot faster than I'd seen her move since I began working there.
I followed her; I could walk faster than her as I didn't wear a size 18. I knew her size because she saw a pair of large black pants on my cart and said they'd fit her and placed a bid on them. She didn't win them as some other fatso from Nebraska did.
Near the main door I saw a big flimsy pink cardboard box on top of a dilapidated table. It was surrounded by red shirted employees.
Most of the warehouse employees didn't wear gloves. They spent the day handling pee-stained rugs and bedding, cast off toys and games, old electronics, mildewed books, filthy furniture with chewed up legs and torn upholstery; all manner of junk. And they were pawing through the donut selection. Not a napkin or paper towel in sight. But that didn't stop Rita or any of the other workers. A toothless worker wearing a faded, almost pink shirt decorated with holes, licked his fingers. Free food, free dessert, and free germs!
Paperback link




Saturday, October 19, 2013

Notes from Nadir: The Second [Expanded] Edition

NOTES FROM NADIR the second edition will be available in eBook and paperback formats on November 5, 2013. 

It has been updated and expanded and is approximately 290 pages/88,000 words.



"Notes from Nadir" is an amusing and poignant look at a Los Angeles-based writer who returns to her Midwestern home due to financial difficulties. Moving back in with Mom in a semi-retirement community, she looks for jobs that pay far less than the wages she earned back in L.A.  From working at a bakery where she hopes to get to know the boss a little better, to finding a job at an online auction site, the author introduces us to a wacky assortment of characters. Along the way, she deals with Mom's declining health, unsympathetic relatives, and rediscovers a place she left many years ago when she dreamt of becoming a screenwriter. The narrator struggles with being in Nadir, both the place and the state of mind. 

A new excerpt will be posted next week.
eBook cover
Paperback cover

If you would like an ARC [PDF] so that you can post a review on your blog or on an online bookstore, please send me an email at: Lisa_Maliga@msn.com 



Tuesday, October 1, 2013

Sweet Dreams ~ A Contemporary Romance eBook

By Lisa Maliga

Hello! I'm back and want to let you know that there is finally some news about Notes from Nadir and Leaving Nadir. Later this month, I'll be revealing brand new covers, and an excerpt or two. By November, I hope to have paperback editions. But for now, I'd like to inform those of you who like "sweet" romances with elements of humor and suspense--there's a new eBook you might like to check out.

SWEET DREAMS

Former bakery employee Brenda Nevins is now a successful romance author of the Yolanda’s Yummery book series. Best friend and agent, Samantha Ho, has gotten her a movie deal and a reality TV show about her forthcoming bakery, named after her bestselling series. The frosting on Brenda’s cake is her engagement to handsome and sexy Warren Stillman, a Beverly Hills attorney.
Complications arise whenever any communication she sends or receives turns into snippets of a cheesy science fiction story. Her agent, fiancé, movie producer and anyone else on the receiving end thinks she’s playing a stupid joke. Who is responsible for hijacking her career, her finances, and even her fiancé?
For Brenda, finding the culprit is necessary to make sure that her dreams aren’t derailed. In the process, she wonders if her aspirations are as dreamy as she’s imagined?
This novella is approximately 30,000 words/95 pages. Only 0.99!
Smashwords: Sweet Dreams
Amazon: Sweet DreamsKobo: Sweet Dreams
Barnes & Noble NOOK BOOK: Sweet Dreams
Win a FREE copy [until Oct. 5] and check out the review of Sweet Dreams at Cheryl’s Book Nook

Tuesday, December 4, 2012

Paperback “Out of the Blue” is Here!


Are you the kind of reader who likes to turn pages instead of click arrow keys? Do you like to hold a book instead of a computer or eBook reader? Do you prefer being able to use a real bookmark to mark your place? The good news is that my coming of age novel, OUT OF THE BLUE, is now a “real” paperback book!

How did I come up with the idea for this title? Well, it involved a little jaunt across the ocean. I took some time off from work and traveled around England for several months. Staying in London was too expensive so I went north – to the Cotswolds. There I stumbled upon a small village inn that served as a model for the Windrush Arms Hotel.

The village did boast a “television personality” a man nearing retirement age who had once upon a time been in two long-running British telly shows. I'd never heard of him but the way he was treated by the locals clued me in that he was “a somebody.” The barmaid was a young Italian woman who was also traveling around and improving her English. I later learned that she took up with the “television personality” but I never learned of their fate.

I wondered what if the actor was a little more known internationally? And what if the young woman who was interested in him was American? Thus, the beginnings of “Out of the Blue” were born.

Much of the action takes place in a small, scenic village in the U.K. It’s the late autumn of 1981, and the Princess of Wales was expecting Prince William. You'll find no mention of cell phones, Prince Harry, i-anything, 9-11 … back then people actually smoked in pubs and ashtrays were even provided.

OK, without any more of an intro, here's the official blurb:

Sylvia Gardner is a naïve cashier who lives with her psychologically abusive mother in Richport, Illinois. Vivian Gardner repeatedly tells her daughter not to trust men because they only want to use her. Upset with being dumped by her first boyfriend; Sylvia later falls in love with an English actor after watching him on a PBS drama. For two years, she researches Alexander Thorpe's life and career, saving her money to travel to his Cotswolds village, intent on meeting him. Staying in the village's only inn, she gets room and board in exchange for working at the Windrush Arms Hotel.

Alexander is going through a career crisis, as he wants to continue making art films. He still hasn’t embraced the notion of “going Hollywood.” Additionally, the walls of loneliness and booze are closing in due to a long stint between acting gigs.

Complications ensue when the drunken hotelier, Harry Livingstone, takes a fancy to Sylvia. As in her fantasies, Sylvia and Alexander get together—but with unexpected results. 

Amazon UK: Out of the Blue

Friday, September 14, 2012

Out of the Blue – An Excerpt

My new contemporary romance novel, OUT OF THE BLUE, is about Sylvia Gardner, a naïve cashier who lives with her mother in Richport, Illinois. Upset with being dumped by her first boyfriend; she falls in love with an English actor after watching him on a TV show.

In this flashback scene we learn about Sylvia's upbringing.

When Sylvia was fourteen her mother had given her the "talk" in more than plain English. It consisted of Vivian Gardener saying that all men wanted one thing: "Get their rocks off." Should Sylvia be so biologically inclined and attract a male, and if that boy did what naturally occurred, and should the teen become pregnant, the blatant threat of homelessness or living with Mr. Gardner down in Florida were her options. 

During Sylvia’s first year of high school, she recalled seeing Michelle Turner walking around in a smock that had been the height of eighth grade fashion the year before. Sylvia knew that Michelle was the sort who always dressed in the latest style and the girl’s insistence upon wearing the dumpy looking top everyday puzzled her. Michelle had taken to tweezing her eyebrows almost into nonexistence and adding enough kohl and mascara to hide the color of her eyes. Her dark hair was streaked blonde and she looked so unlike herself, Sylvia thought. 

In science class, she shared a table with the pregnant teen and another "loose" fourteen-year-old named Cindi, along with two normal types who were just beginning to notice their classmates of the opposite gender. One afternoon when the teacher stepped outside to get an emergency phone call, Cindi began talking about her "first time." Sylvia pretended to read Go Ask Alice and was caught up in the diary written by the anonymous fifteen-year-old who got hooked on drugs. Cindi said something about the boy being eighteen and very experienced … and by the time the story was getting to the good part that occurred in the top of the boy's bunk bed, the teacher returned…

If you'd like to read more, OUT OF THE BLUE is available at the following online bookstores:

Paperback: Out of the Blue
Paperback UK: Out of the Blue

Amazon Kindle: Out of the Blue
Amazon Kindle UK: Out of the Blue
B&N [Nook]: Out of the Blue
Smashwords: Out of the Blue
Kobo: Out of the Blue


Paperback
E-Book



Tuesday, September 11, 2012

Out of the Blue ~ A Coming of Age Book


Out of the Blue is the second novel I ever wrote and finished. I was in the midst of working on Leaving Nadir, when the Olympics distracted me. So what does that have to do with writing? Seeing so much about the U.K. reminded me of the manuscript I'd been working on since the 1990s. It went from being on DOS to making the transition to Word for Windows to a 98,000-word contemporary romance in 2002 and to further revisions and a new title in 2008. So it was sitting on my hard drive as a future book file, which I'd work on whenever. Only whenever happened to be the summer of 2012.

What's it about? As you can see it has a tagline: A story of two drifters who have no clue about what they are searching for... and it takes place during the 1980s and mostly in a small, scenic village in the U.K. You'll find no mention of cell phones, Prince Harry, i-anything, 9-11…back then people actually smoked in pubs and ashtrays were even provided.

OK, without any more of an intro, here's the blurb:


Sylvia Gardner is a naïve cashier who lives with her psychologically abusive mother in Richport, Illinois. Vivian Gardner repeatedly tells her daughter not to trust men because they only want to use her. Upset with being dumped by her first boyfriend; Sylvia later falls in love with an English actor after watching him on a PBS drama. For two years, she researches Alexander Thorpe's life and career, saving her money to travel to his Cotswolds village, intent on meeting him. Staying in the village's only inn, she gets room and board in exchange for working at the Windrush Arms Hotel.

Alexander is going through a personal career crisis, as he wants to continue making art films. He still hasn’t embraced the notion of “going Hollywood.” Additionally, the walls of loneliness and booze are closing in due to a long stint between acting gigs.

Complications ensue when the drunken hotelier, Harry Livingstone, takes a fancy to Sylvia. As in her fantasies, Sylvia and Alexander get together—but with unexpected results. 



OUT OF THE BLUE is available on Amazon, B&N Nook, Smashwords and Kobo.


On December 4th, Out of the Blue will be available as a paperback!

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